WHITE MOUNTAINEERING / WHITE MOUNTAINEERING New Era Collaboration 6 Panel Logo Cap

WHITE MOUNTAINEERING
An outdoor apparel brand from Japan that debuted in the Fall/Winter 2006 collection. The brand concept is “The field in which we wear clothes is all outdoors.” They combine design, practicality, and technology into one form, adhering to a stance of craftsmanship that does not succumb to market trends.

NEW ERA
A cap brand founded in the United States in 1920. Widely recognized as the only official supplier of player caps for Major League Baseball (MLB), NEW ERA has become an iconic presence in both sports and street fashion.

The fabric used is a wool-like polyester with a refined texture. It offers a smooth feel without the itchiness typical of wool, and the moderate thickness makes it suitable for a long season, from early autumn to spring.

The base model is the “9THIRTY,” one of the most popular casual baseball cap styles in the NEW ERA lineup.

It features a soft, unstructured fit without a stiff front panel, making it easy to incorporate into various outfits and offering a versatile silhouette.

The front and back are adorned with felt patches of the initials “W” and “M” for White Mountaineering. The NEW ERA flag logo is, of course, embroidered on the side.

The underside of the brim features the familiar silver sticker from NEW ERA.

There are two colors of stickers: gold indicates a “non-adjustable model,” while silver indicates an “adjustable model.”

The back of the cap includes an adjustable strap for size adjustment. Any excess strap can be tucked inside, keeping the appearance neat and smart.

The Story Behind the Sticker
You may have seen people wearing NEW ERA caps with the sticker still attached, and there are said to be reasons and a cultural background for not removing the sticker, unlike apparel tags.

One reason for not removing the sticker is the influence of “Black culture” in America. At that time, many people grew up in poverty-stricken neighborhoods or slums, where it was difficult to purchase new and authentic NEW ERA caps. As a result, a culture emerged where leaving the sticker on proved that the cap was new and genuine.

There are other theories, but knowing this background might make you appreciate wearing the stickered cap without removing the sticker.

Whether to remove the sticker or not is up to you, depending on the situation in which you use the cap or if you want to express respect for the culture. This freedom to choose is one of the charms of NEW ERA baseball caps.